Building Unstoppable Culture in Business and Beyond
March 11, 2027 | 7:30 AM - 1:00 PM
About the Event
Swing for the fences: You’re invited to a special YPO University Day featuring Earvin “Magic” Johnson — NBA Hall of Famer, entrepreneur, and culture-first leader.
From the Showtime Lakers to a multibillion-dollar business portfolio, Magic has built winning teams on and off the court by obsessing over culture: how people feel, how they show up, and how they win together.
Event Highlights
Magic will share candid lessons from his journey as:
- 🏀 A Champion Teammate & Leader
How the Lakers built a culture of trust, accountability, and joy — and why that same mindset works inside any company. - 💼 An Entrepreneur & Owner
How he’s scaled businesses in diverse communities, built high-performing teams, and created brands people want to be part of. - 🏢 A Culture Architect
Practical ways leaders can:- Set the tone from the top while empowering others
- Align teams around shared values and a clear mission
Handle adversity, conflict, and change without losing the locker room
Event Schedule
Morning Session at Hinkle Fieldhouse
Doors open at 7:30 AM for breakfast and networking with fellow members and guests.
At 9:00 AM, Magic Johnson takes the stage for a dynamic conversation on leadership, resilience, business success, and the mindset required to win—on and off the court.
Breakout Sessions & Lunch at Butler University
Following the keynote, we’ll transition into moderated, industry-specific breakout sessions across Butler’s campus. These smaller group discussions are designed to foster real dialogue around shared challenges and opportunities—while enjoying lunch together.
Key Executive Roundtables
Your key executives will have the opportunity to participate in exclusive, moderated roundtable discussions—creating space for deeper learning, peer exchange, and practical takeaways.
Evening Welcome Reception
March 10, 2027
Kick off the experience the evening prior with a rooftop reception at the InterContinental Indianapolis, a YPO member-owned property overlooking Monument Circle. Join fellow members and guests for cocktails, connection, and a memorable start to the event.
A limited room block has been secured at the InterContinental. Additional lodging details and options will be shared upon registration.
This event embodies the spirit of the YPO Indiana Learning Year—bringing together world-class perspective, meaningful connection, and the bold mindset to swing for the fences as leaders.
Event Day Chairs
Larry Swank
Dan Maddox
Emily Peterman
Michael Crafton
Meet the Speaker
Earvin “Magic” Johnson
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